Fitness for the Financially Focused

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 At EDG, we believe that peak business performance begins with personal well-being. The Allure Effect is our personalized training service, crafted specifically for driven professionals who want to excel—both in and out of the office. By enhancing energy, focus, and resilience, Allure perfectly complements our financial strategy services. These are the same qualities that fuel smart decisions and sustainable growth. When your mind and body are in sync, your professional EDG sharpens. This isn’t just about fitness—it’s about showing up stronger in every area of your life. 

Ashley-Lisa Koziol is the proud owner and founder of Allure-Training, where she serves as Head Coach, dedicated to transforming lives and empowering individuals to achieve their goals through sustainable, healthy lifestyle changes. Her specialties include body recomposition, weight loss, marathon and obstacle course race training, and FMG competition preparation.

Ashley-Lisa’s fitness journey began in childhood, when she was recognized as the fastest girl in her grade. Over the years, her athletic background expanded to include track, cross country, swimming, competitive cheerleading, softball, kickboxing, MMA, and achieving a blue belt in Brazilian Jiu-Jitsu. She also worked as a lifeguard throughout high school and college, further reinforcing her lifelong commitment to health and fitness.

After earning her degree, Ashley-Lisa pursued a professional career as a Senior Accountant and is now a partner at EDG Consulting, a Fractional CFO Firm.

She has competed in more than 30 obstacle course races, including the challenging Spartan Beast—a 30-mile endurance race through mountainous terrain—and was invited to the North American Championship in 2019. During the pandemic, she pivoted to bodybuilding, earning 2nd place in her first show and later claiming 1st place and the title of PRO Bikini Fitness Model.

Through this journey, Ashley-Lisa discovered her true passion: helping others unlock their potential and live stronger, healthier lives. Today, she is devoted to guiding clients toward their fitness goals and sharing a lifestyle of transformation, confidence, and lasting progress with individuals around the world.

• Private Personal Training
• Online Personal Training
• Partner Training
• Improving General Fitness
• Muscle and Strength Gain
• Improving Flexibility
• Women's Fitness
• Nutrition and Meal Plans
• Functional and Core Training
• Bodybuilding and Competing
• Weight Loss
• Endurance Training